Dhirsons Jewellers Launches ‘Sone Ka Rishta’ Campaign for Akshaya Tritiya
Dhirsons Jewellers, part of Dhiraj Dhir Group, New Delhi, launches ‘Sone Ka Rishta’ campaign for Akshaya Tritiya to position gold as a generational asset beyond transactional purchases.
Self-Purchase by Women is Reshaping Jewellery Retail
Retailers highlight how financially independent women are increasingly buying jewellery for themselves, boosting demand for lightweight gold and diamond jewellery across metros and smaller cities, finds out Dhwani Rathod.
Dhirsons Jewellers Launches ‘Heartbeats & Heirlooms’ Valentine’s Collection in New Delhi
Dhirsons Jewellers, Dhiraj Dhir Group, launched the ‘Heartbeats & Heirlooms’ diamond and gold collection on February 11, 2026 in New Delhi, targeting Valentine’s Day gifting and long-term wear segments.
Dhirsons Jewellers showcases Temple Treasures collection in New Delhi
Dhirsons Jewellers Pvt. Ltd. has introduced its Temple Treasures jewellery collection at its Lajpat Nagar flagship store in New Delhi on February 5, 2026, highlighting traditional temple-inspired gold designs for ceremonial wear.
Dhirsons Jewellers Launches 9 Karat Diamond Collection
Dhirsons Jewellers launched a 9 Karat diamond jewellery collection in New Delhi on December 22, 2025, addressing price-sensitive demand as rising gold costs influence consumer buying patterns in fine jewellery.
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